mediamag e-zine
media scene in Alberta and beyond...
Editor's Note:
 
Greetings!

Now that the leaves are falling and our daylight hours are dwindling it's time to consider how you're going to get your news out in Alberta this fall. We hope we help you solve some of these challenges with this newsletter and with the services we offer.

You might want to also check out our new blog. Our recent posts critique the websites of the television stations in Alberta on how they are using online tools. You'll find it in the blog section of the website.

~Marilyn
media news
 
On September 22, Sun Media/Quebecor launched online editions of 32 newspapers
 
Montreal-based Astral Media is donating an additional $2 million worth of ad space to the Multiple Sclerosis Society of Canada.

Google to Digitize Newspaper Archives
On Sept. 8, Google Inc. announced that it is expanding its initiative to make digital copies of newspaper archives from the last 244 years.
 
CanWest is developing state-of-the-art broadcasting centres across Canada. The first one, in Vancouver is set to open
 
Are we beginning to witness the bursting of the free newspaper bubble? There is increasing evidence pointing to that likelihood.

Metro Unveils New Editorial Strategy
Along with a number of other changes recently announced, Metro has appointed Dianne Rinehart as its new editor-in-chief for English Canada.
 
New Edmonton Radio Stations Predictions
Graham Hicks weighs in on his predictions for new Edmonton radio station licences about to be announced by the CRTC. Read application transcripts.
 
New National Magazine to Target Business Women
Launched in June, the publication reports on the latest business trends along with health and wellness issues.
 
Offers $2000 as incentive for users to post content. Separate sections for each major city in Canada

New National Magazine to Target Men
Just two months after launching Canadian Architecture & Design magazine, publisher Mike Dunphy has announced plans to introduce The Male Perspective - "a different kind of men's magazine" - in January.

Calgary Herald Now Available on iPhones
Canwest's Calgary Herald recently launched a new beta version of an iPhone-optimized site - skinny, simple and in HTML for fast and easy web-browsing - with prominent ad space on every index page.
 
Calgary book lovers have had it rough for awhile now, between the closure of McNally Robinson, federal arts cuts and the ongoing financial doom and gloom of the Canadian literary industry.
 
The Globe and Mail has announced the launch of its education site GlobeCampus.ca, as well as the Canadian Universities Online Fair, which will take place on Nov. 6.
media events

 
Hosted by The Writers Guild of Alberta and the Alberta Magazine Publishers Association
 
 
 
 
 
 
 
media awards
 
 
 
 
 
 
media news 

 
 
 
 
 
 
 
 
 
 
 
 
media moves 

 
Alan Brooks
has resigned as ED from Alberta Motion Picture Industry Association, Jane Bisbee, currently Co-Chair of AMPIA's Communications Committee, is rumoured to have accepted the position on an interim basis. 
 
Jill Bonenfant of Access Media Group will leave her position as programmer at ACCESS in December as a result of staff mergers between Access, CLT and Citytv.

Drew Martin has resigned as the station manager of CKESTV (Crossroads Television) in Edmonton to return to his production company, Idea Factory. 
Graydon MacRae multi-award winning former NFB producer is new festival director of Global Visions Festival. 
 
Front Page Magazines one of Edmonton's two best independent magazine sellers has closed up shop on Jasper Avenue.
 
Rob Christie left the morning show at Magic 99 (CHMC) in Edmonton to host the morning show at Capital FM (CKRA). Christie, Rawlco and NewCap now in litigation.
new listings
 
 
Six magazines added to the online media directory:  
 
Bride MagazineBride & Groom
provides information on where to shop, how to plan, and how to make your Alberta wedding spectacular.
www.bloommagazine.ca  

Alumni LinkAlumni Link Magazine
alumni magazine published by SAIT  
 
Blaze MagazineBlaze Magazine
the Official Magazine of the Calgary Flames
www.calgaryflames.com  


Citizen Pet
Citizen Pet
celebrates the special relationship people have with their pets 
www.citizenpet.com 
 

RetreatRetreat
lifestyle magazine for vacation home living, providing informed and entertaining information about resort and recreational life.
Wildlands AdvocateWild Lands Advocate
news and perspectives on Alberta's wilderness and the work of Alberta Wilderness Association.
www.albertawilderness.ca
 
 
Two new TV Stations added to the online media directory:
 
OMNI TVOMNI TV Edmonton & Calgary
GM: Edmonton, Richard Hiron
News Director: Edmonton & Calgary: Arjuna Ranawana
Newroom Phone: (780) 424-8887
Newsroom Fax: (780) 440-7793
30 full time employees including 8 news reporters
 
 
New Monthly Newspaper in Edmonton
Arnim Joop, publisher of the Albertaner, a monthly newsletter directed to the German community in Edmonton, launched the first issue of Millwoods Mosiac on September 15. Promises to "cover events in the various ethnic communities, build bridges between the different ethnic groups and provide important information to newcomers from around the world."
media training 
 
Social Media RelationsSocial Media Relations
Wednesday, October 15, Edmonton
Wednesday, October 22, Calgary
10 to 1pm
$150, $175 after October 6
 
Social Media News ReleasesSocial Media News Releases
Wednesday, October 15, Edmonton
Wednesday, October 22, Calgary
$150, $175 after October 6
 
Optimize Your News ReleasesOptimize Your News Releases
Wednesday, October 29, Edmonton
Wednesday, November 5, Calgary
10 to 1pm
$150, $175 after October 15
 
Online News RoomsBuild an Online News Room
Wednesday, October 29, Edmonton
Wednesday, November 5, Calgary
1:30 to 4:30pm
$150, $175 after October 15
 
Pitch Your Story to the MediaPitch Your Story to the Media
Wednesday, November 12, Edmonton
Wednesday, November 19, Calgary
10 to 1pm
$150, $175 after October 29
 
Publish Your Own NewsPublish Your Own News
Wednesday, November 12, Edmonton
Wednesday, November 19, Calgary
1:30 to 4:30pm
$150, $175 after October 29
 
Master Media InterviewsMaster Media Interviews
Wednesday, November 26, Edmonton
Wednesday, December 3, Calgary
10 to 4pm
$150, $175 after November 12
 
Notable Print NewslettersNotable Print Newsletters
Wednesday, December 10, Edmonton
Wednesday, December 17, Calgary
10 to 1pm
$150, $175 after November 26
 
Electrifying Electronic NewslettersElectrifying Electronic Newsletters
Wednesday, December 10, Edmonton
Wednesday, December 17, Calgary
$150, $175 after November 26
 
 

Save $50
Register online for any two workshops on the same day or two people for the same workshop on the same day and save $25 per person. To redeem this offer, choose the "group option button" during your online registration process. You can choose to pay by credit card offline, PayPal online or by invoice & cheque.
Go to workshop descriptions & registration form
Go directly to workshop registration form
New Training Service - Personal Tutorials services
We are now offering personal tutorials on any one of our workshop topics. Fee is $250 for a 3 hour tutorial that will include all the resources we use in our workshops. Tutorials can take place at your home or office or at the workshop venue. Here's feedback we received from our last three tutorials...
 
"The best thing I ever did is contact Marilyn when it was time to market by book. I have taken two workshops with her and contracted her services to update my website and publicize my book to teachers and librarians. I wanted to make better use of social media so I contacted her again. The steps I need to take to promote my book directly to potential purchasers through social media and to mount a virtual book tour were clearly defined at the end of my one to one workshop. She provided me with an enormous amount of information and resources. I went home energized and ready to implement the multitude of ideas that came out of our session. Marilyn's on the spot brainstorm ideas are second to none." ~ Holly Reeves, Author, Pirate Party Book, September 5, 2008 www.piratepartybook.com.

"My books are selling well. The launch was well attended and the sales of all three volumes continue to increase. I still appreciate the ability to have my own website and to update it myself, something I thought I would never be able to do. It was exciting to get orders directly from bookstores and libraries after you distributed book announcements. As soon as my book tour has ended, I will try some of thesocial media ideas you illustrated at the Social Media for Writers workshop. Thanks again." ~ Molly Anne Warring, author of "Return to Paradise", Edmonton, Alberta, September 7, 2008 www.mollyannewarring.ca

"I really appreciated our one-on-one session yesterday on media plans. I think that was the best thing for me, as it was personal and catered to my company's situation. It was a great overview of the Alberta media scene and provided some valuable marketing guidelines. I am looking forward to trying out my new skills with media releases and seeing the response I get!  Thanks so much. ~ Monica Gault, Business Administrator, Geothermal Utilities, September 2, 2008 www.geoutilities.ca

Interested in setting up your own tutorial on any of our workshop topics? Call Marilyn at (780) 695-5675 or by email at marilyn@mediamag.ca

Alberta Media Directory Now in PrintAlberta Media Directory -
to launch October 15
Due to many requests from our customers and subscribers, we have finally published the online media directory in print. The Alberta Media Directory: Get Your News Out in Alberta, features full contact information for more than 850 editors and news reporters at radio stations, television stations, magazine and newspapers in Alberta.

  • 250+ pages
  • full colour covers
  • cerlox bound
  • 12 pages of resource materials including "How to Follow Up on a News Release, "How to Pitch Your Story to an Editor," and others...
ISBN # 978-0-9811147-0-5
$125 plus gst at 6% & mailing costs at $5.50 = $138.45
 
 
 
New Distribution Services
distributionTo enhance our media release distribution servicers we have compiled a number of other mailing lists, in addition to those for the radio stations, television stations, magazines and daily, weekly and monthly newspapers in Alberta. Call us if you are interested in having us distribute your news release to the media and/or any of these lists:
  • Bookstores in Alberta
  • Public Libraries in Alberta
  • Churches in Calgary and Edmonton
  • Public & separate schools in Calgary and Edmonton
  • Universities & colleges in Alberta
  • Arts Organizations in Calgary & Edmonton
  • Volunteer Organizations in Alberta
  • Social Service Agencies in Calgary & Edmonton
  • Politicians in Alberta (MLAs, MPs, City Councillors
  • Professional Associations & Unions in Alberta
  • Oil & Gas Companies in Alberta
  • Home Builders Associations in Alberta
  • Environmental Organizations in Alberta
  • Chambers of Commerce in Alberta
  • Community Leagues in Edmonton
  • Community Associations in Calgary
pdf iconDownload rate card
 
New Website to Launch October 15 - myalbertanews.ca
myalbertanews 
On October 15, we will be launching a new website to serve our readers, subscribers and media release distribution customers. This site will enable people to upload their news releases to this site in any one of nine categories and from the six major cities in Alberta: Calgary, Edmonton, Grande Prairie, Red Deer, Calgary, Fort McMurray and Lethbridge. From there, if you wish, we will be able to quickly and easily distribute news releases on behalf of our full service subscribers and customers ordering media release distribution services. Otherwise, posting to the site is free and will increase your visibility online. The site is indexed by Google News and Yahoo News and other search engines.

The site that we once used for this purpose -- www.medianews.ca -- is now being converted to post news releases from and about newspapers, magazines, radio stations, television stations and online media in Alberta. Both these sites will launch on October 15.
Subscriptionssubscriptions
We just completed a full update to the online and print media directory. Purchase a Full Service Subscription to www.mediamag.ca before October 15 and you will also receive a copy of the new print directory (valued at $125).
 
Subscription rates:
 
Self Service Subscriptions:
Self Service 365:
$300 for the year for non-profit organizations > includes 24/7 access to the online media directory so you can send out your media releases through the website using your own email address
Full Service 30
$500 for a month > includes 24/7 access to the online media directory and up to three media releases distribution to Calgary or Edmonton media in one month)
Full Service 365 NonProfit
$800 for a year > includes 24/7 access to the online media directory and up to six media releases distributed to Calgary or Edmonton media in one year. Use the online media directory to follow up.
Full Service 365 Corporate
$1000 for a year > includes 24/7 access to the online media directory and up to six media releases distributed to Calgary or Edmonton media in one year. Use the online media directory to follow up.
 
 
Footnote

We hope you find this newsletter useful. If you do, we have a small favour to ask you in order to make it even more useful to you. We would like to cleanly segment our mailing list so that we can send separate notices to each city in Alberta. Please select the "Update Profile" link below and add the city you're from in the form. That way whenever we have news of interest only to Calgary, Edmonton, Lethbridge, Red Deer, Fort McMurrary or Grande Prairie, we can send it only there. 

If you know of someone who you think might appreciate receiving this newsletter, please forward it to them using the "Forward to a Friend" link below. Please be assured that we do not sell, rent or lend our mailing list to anyone and it is kept in a secure area.
 
We'd appreciate feedback on our newsletter so that we can continue to improve the design and content and keep you informed on the media scene in Alberta.   ~ Marilyn Jones, Publisher & Editor
 
October 2008
In This Issue
Media News
Media Events
Media Awards
Media Jobs
Media Moves
Media Training
Services
Publications
Subscriptions
Feature Article
How to Write Great Headlines for Your News Releases
how to write great headlines 

A news editor or reporter will likely toss even the best news release into the newsroom wastebasket or hit the delete key if the headline is boring and lifeless. They have seconds to read hundreds of news releases every day. How do they decide which releases to read? Generally by the headline. Here's some tips and resources on how to craft your headline so it gets read and more likely result in coverage...

How to Write a Great Media Release
 
 Blog of Interest 
blog of interest 
With the focus on politics, this month's blog of interest is a respected political blog published by Ken Chapman of Edmonton.  
Video of Interest
video of interest 
How to Write Great Headlines in 10 Seconds, a YouTube video.
Podcast of Interest 
podcast of interest 
Nonprofit Press Releases: What Works? What Doesn't?
 a 30 minute podcast found on Blogtalkradio.com
Feed of Interest
feed of interest
If you are a volunteer, staff or board member of a non-profit organizations, you'll want to set up an RSS feed from the Getting Attention: Helping Non-Profits Succeed Through Effective Marketing website.
 Site of Interest
site of interest
 
 
 
 
Have a passion for writing headlines for your news releases and newsletter articles? You'll want to know about the headline analyzer tool you'll find at the
Advanced Marketing Institute website.
Book of Interest
book of interest
 
The Story That
Bought Me Here
edited by Linda Goyette

In this moving collection of stories and poems, writers from around the world share their thoughts on creating a life in Alberta. Read more...
 
Mag of Interest 
WestWord Magazine
 
Westword by the Writer's Guild of Alberta

 
This well written magazine will be of interest to anyone who has a passion for writing. Edited by Nora Abercrombie, the simple and elegant design is by Edmonton's Backstreet Communications, specialists in the design of print and online publications. Available only as a member's benefit from the Writers Guild of Alberta.
Join Our Mailing List
If you have the need to get your news out in Alberta or an interest in publishing a newsletter or keeping your media relations skills sharp, call us at (780) 695-5675 or by email at marilyn@mediamag.ca.
If you have news or events of interest to people working in communiations for nonprofit organizations, small businesses and corporations in Alberta that you would like us to include in our next newsletter please send them to newsletter@mediamag.ca by October 24, 2008.
RiverCity Productions
www.rivercityproductions.ca
 +
ALBERTA MEDIA DIRECTORY
Edmonton | Calgary | Alberta | phone (780) 695-5675
Save $125
Purchase either of our Full Service Subscriptions options by October 15 and we'll send you your own copy of the Alberta Media Directory in Print (actual value: $138.45 including gst and shipping costs).
Offer Expires: October 15, 2008
Save 10%
Alberta Media DirectoryOrder your copy of the Alberta Media Directory by October 15 and save 10% and we'll pay for shipping. If you find it is not the most comprehensive and up-to-date media directory in Alberta, we'll refund your money. To redeem this offer, insert coupon code 31263 in the online or the printed order form.
 
Offer Expires: October 15, 2008